2019 Kia Sportage vs 2019 Toyota RAV4

open road suv comparison kia vs. toyota

Introduction to Small SUVs

Small SUVs, sometimes called compact crossovers, are the trendiest vehicles on the market. They have funky, unique style elements but sometimes fall short on functionality. Not many small SUVs can deliver on the utility aspect of their namesake.

They’re more fuel-efficient and versatile though, which make them ideal choices for guys who normally cruise the city but might entertain the notion of an off-road excursion on the weekends.

Exterior Style

The 2019 Kia Sportage has a smooth, contoured design that unapologetically borrows from its German competitors. The profile is striking, but the front end is a bit polarizing. It has a stub-nosed, tiger-like grille that you’re bound to either love or hate.

The Sportage is only 176.4 inches long. That’s four inches shorter than the RAV4. The stubby body design of the Sportage is elevated with roof rails, a rear spoiler and 19-inch chrome wheels on the Turbo model. The power liftgate opens high and you can easily access the rear compartment. With the Sportage you have a simple, curvaceous body that doesn’t rely on visual gimmicks.

The 2019 Toyota RAV4 is certainly the belle of the ball when it comes to exterior style. It’s wide and long for a compact crossover and has more cuts and angles than an origami swan.

Related: Kia Soul EV reviewed

The front is muscular and athletic. It features a two-level grille that’s shared with the Toyota Tacoma and the 4Runner. There are several exterior paint palettes. You can also find the RAV4 with a two-toned, contrasting color design.

The Adventure model trim has an upturned front skid plate, but it’s just for show. Unfortunately, that skid plate isn’t functional. The Adventure model also gets a distinctive front grille, large roof rails and chunky fenders.


Interior Comfort

The 2019 Kia Sportage makes good use of its interior space. It has 129.3 cubic feet to work with. By comparison, the 2019 Toyota RAV4 falls a bit short with only 98.9 cubic feet for its passengers. Both the Kia Sportage and the Toyota RAV4 can be outfitted with a panoramic sunroof ceiling that adds to the roominess of the vehicle.

The Kia Sportage favors the front row occupants with available heated and ventilated seats that can be adjusted with up to 10 different settings. The Toyota RAV4 has a lower roofline though which makes sitting comfortably in the front seats a bit challenging.

You’ll only get about 37 inches of headroom there, but the Sportage offers a bit more than 39 inches. The RAV4 has about 57 inches of cargo space in the back and features split folding seats. The Kia Sportage wins out with 60 inches of cargo space.

Where the RAV4 shines is with higher trims and the use of quality synthetic materials. The Adventure model has these rugged-looking (yet totally comfortable) seats and orange plastic inlays that echo the toughness of the vehicle’s exterior design.

The SofTex bucket seats on the Limited are plush and comfortable and look good when paired with a genuine leather-wrapped steering wheel and shifting knob. The 2019 Kia Sportage actually offers leather seats though, which are surprisingly missing on the RAV4.

You can choose between gray, black or brown leather on the Turbo SX Sportage. With matching color inlays, the Sportage rises to a level of near-luxury. If you squint your eyes, you might be able to fool yourself into thinking you’re riding in a premium European crossover.

Safety Features

The 2019 Kia Sportage has plenty of advanced safety features available, but you won’t find them for an MSRP of $23,750. The 2019 Kia Sportage LX gets a rearview camera, a full complement of airbags, a suite of electronic stability systems, and child safety locking doors.

That’s about it. The type of safety features that are making headlines on new vehicles such as rear cross traffic alerts, lane change assist and blind spot detection aren’t available on the LX.

The 2019 Sportage EX has those features, but to get the best safety features all on one vehicle, you’ll have to opt for the pricy, turbo-charged SX. It even comes with emergency braking, lane departure warnings, parking assist, and an electronic e-brake.

When it comes to safety, the 2019 Toyota RAV4 is a bit more generous. Every RAV4 comes with the Toyota Safety Sense suite. It’s a package deal that bundles pedestrian detection, lane departure alerts, road sign assist, automatic high beams and other useful safety features.

Related: Toyota Prius reviewed

You get a three-year subscription to a roadside assistance service and a rearview camera. You can even integrate a panoramic camera that gives you a 360-degree view of the vehicle’s exterior.

The high-end Limited edition comes with blind spot monitoring, rear cross traffic automatic braking, and a pretty nifty anti-theft system.

All the safety equipment from the 2019 Kia Sportage are found on the RAV4, most of which are standard offerings on every vehicle.

Onboard Technology

The 2019 Kia Sportage doesn’t offer much onboard technology for the base model. It’s better to just skip ahead to the mid-level EX. You’ll get to swap out that tiny 5-inch display screen for a more reasonable 7-inch display.

The Sportage is a driver-centric vehicle. It’s rather old school with steering wheel controls and lots of buttons on the center console to control everything from climate control and voice calling to audio settings and navigation. Apple CarPlay and Android Auto aren’t standard features, but at least they’re available.

That’s good news for the Sportage. Other standout tech features include a premium sound system, a USB charging station, trip computer and push button start.

Once again, the 2019 Toyota RAV4 goes a bit further than the Sportage on the base model. Even if you drop $22,500 MSRP on the LE model, you still get a 7-inch touchscreen, Bluetooth, and Apple CarPlay. Plus, you get all those other standard features that were listed for the Kia Sportage.

Toyota throws in starter subscriptions to a Verizon 2G Wi-Fi, voice recognition, Scout GPS, Siri Eyes Free interface, and a much better JBL Audio system for the higher-level trims. To put the nail in the coffin, there are technology packages that can be added to each RAV4.

These packages have smart key and remote access for all doors, the bird’s eye view monitoring system and a wireless charging station for your portable tech devices.

Performance Capabilities

The LX and EX models of the 2019 Sportage come equipped with a 2.4 Liter, inline four-cylinder engine. It’s capable of reaching 181 horsepower and 175 lb. ft. of torque. For a substantial leap on the price tag, you can upgrade to the SX Turbo. It’s got much more power under the hood with its 2.0 Liter, turbo-charged inline four.

Now, the 2019 Kia Sportage looks more competitive with 240 horsepower and 260 lb. ft. of torque. Both engine options are managed by an electronically-controlled 6-speed automatic transmission and a simple all-wheel drive setup is optional on all models.

The 2019 Toyota RAV4 has just one engine option – a nimble 2.5 Liter, inline four that produces 203 horsepower and 184 lb. ft. of torque. A responsive 8-speed transmission is standard on all models and like the Sportage, you can choose all-wheel drive for all models.

Unlike the Kia Sportage, the RAV4 has two all-wheel drive setups. The first is a basic design that automatically transfers power to the wheel with the best traction.

The other option comes with the Adventure and Limited models of the RAV4. It uses advanced braking and torque vectoring to offer more control in slippery conditions.

Toggling between Sport, Eco, and Normal driving modes helps to give exceptional fuel economy to the 2019 Toyota RAV4. It’s rated at 26 MPG in the city and 35 on the highway. The 2019 Kia Sportage has the same driving modes but only gets 23 MPG for the city and 30 MPG on the highway. When equipped with turbo power and all-wheel drive, those numbers sink even further – down to just 20 MPG in the city and 23 on the highway.

Both SUVs aren’t leading the pack with their off-road capabilities. Yet, they do make valiant attempts when equipped with all-wheel drive.  The RAV4’s off-road model, the Adventure trim, looks the part but performs just marginally better than other RAV4 models.

It has a slightly higher ground clearance, an interior display just for managing the all-wheel drive system and a terrain selector with settings for rock, dirt, mud and snow.

It does boast a 3500 lb. towing capacity though – pretty impressive. The 2019 Kia Sportage doesn’t have a dedicated off-road trim. So, the all-wheel drive Turbo SX would be the best choice for excursions that depart from the beaten path. It has more power and curb weight than other Sportages.

All the 2019 Kia Sportages have a 2,000 lb. towing capacity, so don’t try to haul anything too large.

At the Finish Line

These small SUVs are so different. The 2019 Kia Sportage encapsulates you in a comfortable interior, but the 2019 RAV4 from Toyota sacrifices some interior refinery for a more stylish exterior.

The Sportage has all the right safety features available for a higher price, but Toyota throws all those same features and more into a standard package for all RAV4s. The same is true for the tech stuff. Toyota goes the extra distance and gives up the goods right away. The Sportage just seems a bit stingy.

The Kia Sportage would gain a huge boost if it made the SX Turbo’s 240 horsepower engine the base model, but it’s reserved for a higher price tag. Both the RAV4 and the Sportage have available all-wheel drive.

That’s an important equalizer, but the Sportage delivers terrible fuel economy – just 23 MPG in the city. Neither of these vehicles are off-roaders though. The RAV4’s Adventure model looks the part, but it’s just for looks. The fake skid plate is almost inexcusable.

In the end, it all comes down to value. The 2019 Kia Sportage doesn’t get competitive until you consider the $33,000 SX Turbo. On the other hand, the 2019 Toyota RAV4 offers a wealth of features at the entry level – a starting cost of just $22,500.

When you upgrade the RAV4 with additional features and options, you get a vehicle that that Kia Sportage just isn’t capable of beating at any price point.

RAV4 for the win.

About Freddy Blackmon 107 Articles
Freddy Blackmon is a freelance writer and journalist who has a passion for cars, technology, and fitness. Look for articles on these topics and more. Follow him on Facebook and Instagram.