Lakeview · Chicago
Men’s Counseling & Coaching Fees
At Guy Counseling, the fees are clear, straightforward and simple. Nothing is hidden, so there’s no need to hunt around the website to find out what counseling and guidance might cost. What you see under fees is exactly what you will pay.

Counseling vs. Coaching — What’s the Difference?
This matters for your wallet, not just semantics — the two are billed differently. Here’s the plain-language breakdown before you look at numbers.
Counseling
Clinical treatment for a specific concern — anxiety, trauma, depression, and the like. This is therapy in the traditional sense.
Insurance-eligible. If you live in Illinois and I am paneled with your plan, your visit may be covered. I can only provide clinical counseling services to clients who live in the state of Illinois.
Coaching
Goal-focused work — think “I want to be more confident” or “I want to advance in my career.” We’re not treating anything; we’re building toward something.
Not insurance-eligible. Coaching is always self-pay, at the standard rates below. Remember, coaching is not covered or reimbursable by your insurance.
Self-Pay Rates
These rates apply whether you’re paying out of pocket for counseling, or for coaching (which is always self-pay).
1. Guy Consult
$175.00 / 60-minute session
✦ Ideal for most situations, allowing time to find solutions
✦ Helpful to people who need incremental support
✦ Works well for weekly scheduling
2. Major Guy Consult
$300.00 / 90-minute session
✦ Great choice for more complex, involved life challenges
✦ Helpful for people at a critical life point who need guidance
✦ Good choice for busy people who need to schedule in blocks
Using Insurance for Counseling
Counseling Only — Not Applicable to Coaching
I am paneled with Blue Cross Blue Shield PPO and Aetna PPO. If you are coming to the office to see me for face-to-face counseling or telehealth (video sessions), your visit may be covered. When I’m paneled with your plan, I’m required to charge the contracted, negotiated rate — this varies by carrier, so there isn’t a single flat number to list here. Benefits will need to be verified in advance.
Coaching services are not covered by insurance, regardless of carrier.
I encourage clients to contact the member services number on the back of their insurance card to find out what behavioral health benefits may be available. Be sure to ask if you have a deductible and whether your plan requires a co-pay. I will honor the contracted rate for counseling services with either carrier.
If I’m not on your insurance program, I can provide you a receipt for possible reimbursement. If you’re a member of a Health Savings Plan (HSA) through your employer, I’m happy to provide a receipt for that as well.
Appointment Policy
Once you book an appointment, please give 24 hours advance notice to cancel or reschedule, or you will be charged for the time scheduled. Payment for your session is expected at the time services are rendered.
Use this contact form if you have questions.